Vacation Inc: Revolutionizing Sun Care with Nostalgia and Gen Z's Influences
Gone are the days of slathering baby oil under the sun, aiming for that coveted golden tan. Sun care products have evolved from subversive and glamorized indulgences to essential tools for protecting our skin. Enter Vacation Inc, the brainchild of former advertising execs Lach Hall, Dakota Green, and Poolsuite’s Marty Bell, launched in June 2021. Vacation Inc has quickly become a sensation, celebrated for its playful products and nostalgic nods to 1980s beach culture.
The brand's essence is encapsulated in its Leisure-Enhancing Sunscreen™ line, which aims to make sunscreen fun again. Drawing inspiration from the carefree days of decades past, Vacation Inc infuses every aspect of its brand with a sense of joy and nostalgia. From product design to social media presence, Vacation Inc creates a 360-degree brand world that celebrates the spirit of leisure.
But Vacation Inc is more than just a nostalgic trip down memory lane; it's a serious business venture. With a recent Series A fundraising round, the brand aims to expand its presence in the sun care market and bring fun back to the sunscreen aisle. Currently available at major retailers like Blue Mercury, Nordstrom, and Ulta Beauty, as well as leisure destinations like Kith and The Standard, Vacation Inc is making waves in the industry.
While the brand prioritizes enjoyment, it doesn't compromise on quality. Working with dermatologists and perfumers, Vacation Inc has developed SPF products that not only protect but also indulge the senses. The Chardonnay Sunscreen and Classic Lotion, with their '80s retro aesthetic, were early favorites, followed by recent hits like the Super Spritz SPF 50 Face Mist and Classic Whip SPF 30 sunscreen.
One of Vacation Inc's most daring launches was the SPF 30 Baby Oil, a nostalgic nod to the reckless tanning culture of decades past. Despite initial skepticism, the product has been a hit, allowing customers to relive the indulgence of sunbathing safely.
In addition to its innovative products, Vacation Inc has created a signature scent that embodies the essence of leisure. This fragrance has been expanded into a perfume, candles, and car air fresheners, allowing consumers to bring the vacation vibe wherever they go.
But perhaps the most unique aspect of qas is its inclusive approach to branding. The brand invites consumers to become part of its story, encouraging feedback and engagement through social media channels. By positioning itself as a community-driven brand, Vacation Inc fosters a sense of belonging among its customers, making them feel like valued members of the team.
Ultimately, Vacation Inc is more than just a cosmetics brand; it's a lifestyle. With its playful products and nostalgic aesthetic, Vacation Inc invites consumers to embrace the spirit of leisure and indulge in the simple pleasures of life. Whether lounging by the pool or strolling along the beach, Vacation Inc ensures that every moment is a celebration of joy and relaxation.
