Kelvin is a French company revolutionising how builders, developers and renovators can predict their energy efficiency ratings.

The team approached us after raising their seed round to create their first 'official' brand identity and website.

The brief: make it modern and bold, but sexy and different. We opted to create a visual identity that felt familiar and modern, through the lowercase wordmark and sans serif type, but edgy and high-tech through the angular grotesk typography pairing.

We used gradients to bolster that high-tech feeling further. The art direction utilised motifs from the construction industry: dashed lined, sketch marks, draft paper. The degree on the kelvin wordmark and logo is a nod to the kelvin degree scale.